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'Everyone has a story to tell. They just need to be asked the RIGHT QUESTIONS in the WRONG ORDER.'

I am a multi award winning director (Promaxes, Kinsale Sharks) specialising in commercial documentary filming. Over the past 15 years I have directed a huge range of high end brand content, commercials and promo campaigns - BARCLAYS, TESCOS, NISSAN,BBC ONE and TWO, BBC NEWS and BBC WORLDWIDE, BRITISH LEGION, UKTV and PETS AT HOME.

I am known for my unnerving yet charming interview technique; raw, frenetic, audacious and unconventional, which results in unanticipated, authentic and captivating performances. I insist on a sprinkling of chaos and spontaneity during filming which makes for much more compelling story-telling. Whether the contributor is a celebrity or a member of the public, they are all treated the same; with respect, but with the expectation that they must say something that they have never said before in a way, and in a way they'd never expect to say it. I prefer to capture the raw and imperfect beauty of peoples' answers when they're caught off guard. They end up finding my chaotic style both cathartic and humorous and illuminating.