Dave Wiles, Senior UXD


• Create great and simple user experiences

• Meet business needs

• Meet usability and accessibilty requirements and standards

• Entertain, educate and inform the user

• Help myself and others to do their jobs more effectively and improve the way we collaborate


• 15 years User Experience Design

• 10 years front end UI design and build

• 2 years application programming


• Approach projects from a business, design and creative perspective

• Let the software do the work and the brain do the thinking

• Involve team members through collaborative working

• Design for users, not for myself

Tools (Mac and Windows)

• Axure Pro for interactive prototyping (3 years)

• Visio for wireframing and mapping (10 years)

• Photoshop for bitmap editing (20 years)

• Freehand for vector drawing (20 years)

• MS Office for presentations (10 years)

• Skype and Webex for comms and testing (4 years)

• Google Docs for sharing (3 years)

• Mercurial Hg/Bitbucket for document and code source control (1 year)

• HTML, CSS, Jquery, PHP, MySQL for dev (10 years)

Professional experience

July 2012 Sept 2012 UXD: Practical Law Company Ltd.

Legal Know-how Publisher.

• UXD deliverables for a major customer facing website redesign project

April 2012 July 2012 UXD, Graphics, Video Production, Development: FirstBaseIT Ltd.

Top Tier Insurance Co.

• Integrated email campaign with payment microsite for insurance policy renewal

• Multiplatform and device delivery to browser (Desktop/Tablet-top/Phone-top)

September 2011 Jan 2012 Lead UXD: Seren Partners

In-house with Vodafone Group

• Web portal for a Telecomms Business product

August 2011 Lead UXD: Tribal DDB

Mobile projects for Star Alliance and Exxon Mobil

• Cross platform mobile app for SA with duel competition mechanic and FB integration

• Cross platform mobile web site for Esso Extras

2008-2011 Lead UXD: Chemistry Communications (Perm)

Projects for Tesco, SCA, Benecol, Dove, Experian, Orange, RAC, Tassimo

• Large scale ecommerce applications

• Sales & data admin applications

• Facebook campaign integration and page management tools

• Microsites

• Campaign integration

• Email campaigns

• Usability testing

2008 UXD: AKQA (Contract)

Projects for: Orange, Sainsburys, Nike, Nokia, FIAT

• Large scale ecommerce applications

• Microsites

• Data admin applications

• Content audits and surveys

• Campaign integration

2007 UXD: Modem Media/Publicis (Contract)

Projects for: Ericsson, Zurich Insurance, GM

• Content audits

• Microsites

• Brochureware sites

• Campaign integration

2007 UXD: Wunderman (Contract)

Projects for: Microsoft, Ford

• Microsites

• Campaign integration

• Email campaigns

2005-2006 UXD: LBI (Contract)

Projects for: BT, Orange, Tassimo, Clifford Chance

• Large scale ecommerce applications

• Microsites

• Content audits and surveys

• Campaign integration

• Corporate intranets


• A Levels MPC

• BEng(Hons) Mechanical Engineering, Trent Poly, Nottingham 1988

• MDesEng(RCA) Industrial Design Engineering, Royal College of Art, 1991


Omaid Hiwaizi

Planning Director, Chemistry

My manager

Nic Ferrier

DevOps Principal at Thoughtworks


Katja Ulbrich

UXD at Unibet

Peer and co-worker


I live in West London. I'm both a broadly skilled technologist and artist, interested in solving problems, making things, coding web apps and writing and producing music for Film & Television.

Company details

Dewex Limited regd. 03602185